We advise advertising agencies as well as German and international product manufacturers and trading companies on the development of advertising campaigns of all kinds.

Our advice covers within the law of advertising in particular the questions of Competition Law including all relevant side aspects (Price Ordinance, Advertising Law for Drugs, Information Obligation towards Consumers) as well as legal questions in relation to merchandising and marketing methods.

We further support our clients with the development of strategies for trademarks, trademark
applications national and international, protection of trademarks, transfer and licensing of trademarks.
We provide advice for the protection and security of know-how, in the field of R&D as well as in
questions of technology transfer. We are active in all aspects of Intellectual Property Rights (also within corporate transactions including due diligence processes) and represent our clients in court.

Your principal contact is Elmar Schuhmacher.